Few debate the reality that the world around us has become digital. A new midtown Manhattan-based consumer electronics retail store has embraced this new reality and gone a step further with the observation that people are either “on” or “off” the digital world. On Off Digital World recently opened its doors at 485 5th Avenue near Times Square.

On Off Digital World provides customers with three distinct advantages – location, variety and knowledge. On Off Digital World selected its location after carefully evaluating where they might best serve their targeted customer base. On Off Digital World caters to both the sophisticated, forward thinking and tech savvy professional as well as visitors from out of town that hope to take home the most current technology purchased at far deeper discounts than might be found outside of New York City.

On Off Digital World offers the kind of variety that many electronics stores simply can’t afford to carry. On Off Digital World benefits from high volume and strong relationships with the biggest names in technology including Sony, Hewlett Packard, Nokia, Panasonic, Nikon, Canon, Dell and many more. On Off Digital World continually evaluates the steady release of new gadgets and electronics and offers the most popular models at prices that are many times significantly lower than general market prices. At On Off Digital World, volume equates to discounts and these savings are passed on to their customers.

While On Off Digital World is new to this business location, the store is staffed with talented associates that have lived with technology for years. On Off Digital World has secured veterans that are very familiar with brand knowledge and history. On Off Digital World has also placed sales associates on the floor that live with the newest technology and utilize it as a large part of their social world. The combination of experience and real world use offers customers a truly unique shopping experience.

For further information, store hours and directions contact On Off Digital World at 212-573-6827.